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Book Review
The E-Myth Revisited
This week I want to talk about books that changed my life, and the first is E Myth Revisited by Michael Gerber.

When I first took over the family business there was me, four service technicians and an admin person. When the clients had a problem the called me, when the service technicians had a problem they called me, when the admin person had a problem they called me, 24 hours a day 7 days per week – it was relentless and the only way I could see to operate the business.

And then I read E-myth Revisited!

The E-Myth Revisited gave me a different way of looking at building my business – I realised that I could replicate what I was doing multiple times, a group of service technicians with a manager, fast forward 10 years and my fire protection maintenance business now has four of these business units operating around the state.

So, what are my key learnings from the E-myth Revisited?
  • The Technician, the Manager and the Leader – understanding which I was when and which I needed to be.
  • The Franchise Prototype – build your business like you were building a business to franchise it, each business unit in my fire protection maintenance business operates as its own little franchise.
  • Working on your business not in it – If you always work in your business it will never move to the next level, I now spend the majority of time work on my businesses (and other peoples).
  • Quantification – business is about the numbers, if it doesn’t add up it doesn’t work. I have evolved this into our Eyes On Hands Off model for tracking performance in the past, present and future.
  • Start with the end in mind – We developed a vision for the business that is reflected in everything that we do.

What was your favourite lesson from the E-myth Revisited?
12th October 2021
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