6 August 2021
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Work smarter not harder
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When I say “work smarter not harder” I can see the eyes roll back in your head, you are probably getting offended because you are smart and you still have to work hard, why am I insulting you by telling you that you’re not smart – I’m not! You are smart, you are brave and you are awesome – otherwise you would never have started your own business.
Unfortunately, what happens to most of us is we are good at doing the work our business sells, the owner of a plumbing business is a great plumber, the owner of an engineering firm is a great engineer. But, if you own a business, you also need to be great at operating a business, and rarely are we shown how to do this.
What I’m talking about is being more focused on the “business” side of your business. And here are two strategies that I use every day.
Do the right work.
If you are like me, you have had days when you wake up and the phone and emails start immediately. At the end of the day, you slump onto the lounge at home exhausted and with no idea of what you did all day, you were busy but you didn’t get any of the work you needed to get done. Sometimes you’re ending the day with more on your to do list than you had at the start of the day.
This is often because we let other dictate what work we do, and to some degree with customers and a team we need to do this, but not all day every day.
A strategy I use to is to classify my to do list into
I must do what I call “Other People Work” otherwise I don’t have customers or a team. But I then make sure that I do at least one thing each day from the “Important” category.
Batch your time.
To do this I use another strategy that I call “batching my time”. I turn off my phone, email alerts and focus on one task for 30 to 60 minutes and get it done. I then spend time returning phone messages and responding to emails.
The result is that I make real progress on getting important work done, rather than just being busy all day.
This is a simplification of these strategies, if you want to know more then book a Discovery Call and at the end, regardless of what you decide I will send you a copy my book that includes these two strategies.
Unfortunately, what happens to most of us is we are good at doing the work our business sells, the owner of a plumbing business is a great plumber, the owner of an engineering firm is a great engineer. But, if you own a business, you also need to be great at operating a business, and rarely are we shown how to do this.
What I’m talking about is being more focused on the “business” side of your business. And here are two strategies that I use every day.
Do the right work.
If you are like me, you have had days when you wake up and the phone and emails start immediately. At the end of the day, you slump onto the lounge at home exhausted and with no idea of what you did all day, you were busy but you didn’t get any of the work you needed to get done. Sometimes you’re ending the day with more on your to do list than you had at the start of the day.
This is often because we let other dictate what work we do, and to some degree with customers and a team we need to do this, but not all day every day.
A strategy I use to is to classify my to do list into
- Important work that needs to be done to move the business forward, but other than you no one really cares if it gets done or not.
- Other People’s work, work that you need to get done to satisfy the needs of your customers and team.
- Busy work, tasks that you need to get done but don’t add any real value to your business, like answering the phone when a sales rep calls you.
- And procrastination activities that add no value and no one really cares if it gets done or not, like scrolling through Facebook.
I must do what I call “Other People Work” otherwise I don’t have customers or a team. But I then make sure that I do at least one thing each day from the “Important” category.
Batch your time.
To do this I use another strategy that I call “batching my time”. I turn off my phone, email alerts and focus on one task for 30 to 60 minutes and get it done. I then spend time returning phone messages and responding to emails.
The result is that I make real progress on getting important work done, rather than just being busy all day.
This is a simplification of these strategies, if you want to know more then book a Discovery Call and at the end, regardless of what you decide I will send you a copy my book that includes these two strategies.
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